The concept of the reorientation is based on the pillars of Hortiflorexpo: With an exhibition area of 17,700 m2, 330 exhibitors and 12,000 trade visitors on the last occasion in 2010, it emphasised its position as the largest, most important and most influential plant trade fair in China. The range available at Hortiflorexpo IPM Beijing will be widened by the extended collaboration: The joint event will bundle competence, create synergetic effects and gain strength in a dynamic economic environment.